Turo vs. Enterprise: A Comprehensive Comparison

Turo vs. Enterprise: A Comprehensive Comparison
Author: Joy Aliyu
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Are you planning to rent a car but unsure which provider to choose? If yes, then you are at the right place.

This article will compare two of the most popular car rental services: Turo and Enterprise.

From pricing and vehicle options to rental requirements and insurance coverage, you will discover the differences between these two services.

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Key Takeaways

  • Turo and Enterprise are two popular car rental options, each with unique advantages and disadvantages.
  • Turo offers a wider variety of vehicles at potentially cheaper rates, with more flexible rental options and personalized experiences. However, it may have more restrictions and limited availability in certain areas.
  • Enterprise is a well-established rental car company with a vast network and reliable service. Still, its rates may be higher, and it may have more restrictions on rental requirements and vehicle availability.
  • When deciding between Turo and Enterprise, consider factors such as pricing and fees, vehicle options, rental requirements and restrictions, and insurance coverage and protection plans.
  • Ultimately, the best choice will depend on individual needs and preferences. It is recommended to carefully review the terms and conditions of both options before making a decision.
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Brief History of Turo

Turo is a peer-to-peer car-sharing company founded in 2009 as RelayRides.

Since then, Turo has grown to become one of the largest car-sharing platforms in the world, with over 10 million members.

Currently, it boasts a presence in more than 5,500 cities across the United States, Canada, and the United Kingdom.

Advantages of Using Turo

Variety of VehiclesTuro offers a wide range of vehicles, including luxury cars, classic cars, and specialty vehicles that may not be available through traditional rental companies.
Affordable RatesPrices on Turo can be significantly cheaper than those of traditional rental companies, especially for more extended rental periods.
Flexible Rental OptionsTuro allows renters to choose the pickup and drop-off locations, making it convenient for those who need a car for a one-way trip.
Unique Rental ExperiencesRenting a car through Turo can provide a unique and personalized experience. Renters can communicate directly with the car owner and may receive additional perks, such as customized local activities and attractions recommendations.
Insurance CoverageTuro provides up to $1 million in liability insurance and offers additional protection plans for renters.

Disadvantages of Using Turo

Disadvantages of using TuroDetails
Limited AvailabilityTuro is not available in all cities, and the selection of available vehicles may be limited in certain areas.
Potential for Inconsistent Vehicle QualityAs Turo relies on individual car owners to provide rental vehicles, the quality and maintenance of the vehicles may vary from owner to owner.
Security DepositsRenters may be required to pay a security deposit, which can tie up funds in their account until the rental period is over.
Strict Cancellation PolicyTuro has a strict cancellation policy; cancellations made within 24 hours of the rental start time may result in a penalty fee.
Limited Customer SupportTuro’s customer support is primarily handled through online channels, and response times may vary.

Practical Advice for Renting a Car through Turo

  • Carefully review the vehicle listing and owner profile before booking a rental.
  • Communicate directly with the car owner to discuss any questions or concerns before the rental period begins.
  • Confirm the pickup and drop-off locations and ensure they are convenient and accessible.
  • Take photos of the vehicle before and after the rental period to document any damage or issues.
  • Understand the insurance coverage and protection plans offered by Turo, and consider purchasing additional coverage if needed.
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Brief History of Enterprise

Enterprise is a car rental company founded in 1957 by Jack Taylor.

The company started with a fleet of just seven cars and has since grown to be one of the largest rental car companies in the world.

Enterprise has over 7,600 locations in 85 countries worldwide, making it a convenient option for travelers and locals alike.

Advantages of using Enterprise

Advantages of using EnterpriseDetails
Affordable Rates Enterprise offers competitive rates, and the company also offers promotions and discounts throughout the year, making it a cost-effective option for renters.
Wide AvailabilityEnterprise has a vast network of locations, making it easy to find a rental car almost anywhere in the world.
Great Customer ServiceEnterprise is known for its excellent customer service, including 24/7 support and pick-up and drop-off services.
Fleet VarietyEnterprise offers a range of vehicle types, including economy cars, luxury cars, SUVs, and trucks, making it easy to find a vehicle to fit your needs. .
Membership ProgramsEnterprise offers membership programs that provide additional benefits, including discounts, rewards points, and free upgrades.

Disadvantages of using Enterprise

Disadvantages of using EnterpriseDetails
Limited FeaturesEnterprise’s vehicles may lack some of the features found in other rental cars, such as built-in GPS or advanced safety features.
Additional FeesLike many rental car companies, Enterprise charges additional fees for items such as additional drivers, underage drivers, and airport pickups and drop-offs.
Potential Long Wait TimesDuring busy periods, there may be long wait times to pick up or drop off a rental car at an Enterprise location.

Practical Advice for Renting a Car through Enterprise

When renting a car through Enterprise, there are a few helpful tips to keep in mind:

  • Book a car in advance to secure the vehicle you want at a lower price.
  • Be sure to check for promotions and discounts before booking your rental.
  • Ensure you understand the rental agreement’s terms and conditions, including any additional fees that may apply.
  • Before driving away, inspect the vehicle for any damage and make a note of it on the rental agreement.
  • Take some time to familiarize yourself with the car’s features and controls before hitting the road.
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A Comparison Between Turo and Enterprise

When choosing between Turo and Enterprise, there are several factors to consider. These include:

Pricing and fees

Regarding pricing and fees, Turo can often be more affordable than Enterprise, especially for extended rental periods.

However, Enterprise may offer more discounts and promotions, particularly for frequent renters or members of loyalty programs.

Types of vehicles available

Turo is known for its diverse selection of vehicles, which includes luxury cars, classic cars, and specialty vehicles.

These cars may not be available through traditional rental companies like Enterprise.

However, Enterprise typically has a larger fleet of standard rental cars, making finding a reliable, practical option easier.

Rental requirements and restrictions

Both companies have specific rental requirements and restrictions, such as age limits and credit checks.

Thus, it’s important to review these carefully before making a decision.

Additionally, Turo may have more specific pickup and drop-off requirements since individuals rather than a larger company owns the cars.

Insurance coverage

Insurance coverage and protection plans are other important considerations.

Turo provides up to $1 million in liability insurance and offers additional protection plans for renters.

Enterprise also offers comprehensive insurance coverage options.


As with any decision, choosing between Turo and Enterprise ultimately comes down to individual preferences and priorities.

While Turo provides a wider variety of vehicles and affordable rates, Enterprise offers a more consistent and reliable experience with a larger selection of locations.

You can make an informed decision by considering the key factors discussed in this article. You can also rest assured of having a smooth and enjoyable rental experience with either of these rental services.

Frequently Asked Questions

Can I cancel my Turo or Enterprise rental reservation?

Yes, both Turo and Enterprise have cancellation policies, but the details may vary depending on the specific rental and the timing of the cancellation.

Be sure to review the terms and conditions carefully before making a reservation.

Does Turo or Enterprise offer unlimited mileage for its rental cars?

Turo and Enterprise both offer unlimited mileage for some of their rental cars.

However, the specific terms and conditions may vary depending on the location and type of rental.

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