Hui vs. Turo: The Big Comparison

Hui vs. Turo: The Big Comparison
Author: Nzoputa Erik
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In recent years, car-sharing platforms have become increasingly popular alternatives to traditional car rental services. 

Two notable options in the car-sharing space are Hui and Turo. While both services offer a convenient way to rent vehicles, they each have unique features and cater to different user needs. 

In this article, we will comprehensively compare Hui and Turo, which will help you decide which car-sharing service best suits your requirements.

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Key Takeaways

  • Hui and Turo are car rental platforms with different approaches: Hui offers hourly rentals through a membership program, while Turo focuses on daily rentals without membership fees.
  • Vehicle selection varies between platforms, but both offer a range of options, including luxury and exotic cars.
  • Pricing structures differ, with Hui charging based on hourly rates and Turo using daily rates. In addition, additional fees may apply, such as insurance and mileage charges.
  • Both platforms have safety measures, including identity verification, insurance coverage, and customer support.
  • When choosing between Hui and Turo, consider your specific needs, preferences, and budget to find the best platform for your rental experience.

Overview of Hui

Hui is a car-sharing service launched in 2018 as a joint venture between Servco Pacific Inc. and Toyota Connected North America. Initially, Hui was only available in Honolulu, Hawaii, with plans to expand to other locations. 

The service primarily targets residents, tourists, and businesses looking for short-term rentals within the local area.

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Hui’s pricing structure and membership options

Hui’s pricing structure consists of two main components: a flat hourly rate and a per-mile fee. Rates vary depending on the vehicle type, with more premium models commanding higher prices. 

As for membership options, Hui offers a free basic membership with no monthly fees and a premium membership with a monthly payment that grants access to lower hourly rates and other benefits.

Vehicle options in Hui’s fleet

Hui’s fleet comprises a range of Toyota and Lexus vehicles, offering users various options. The fleet includes compact cars, sedans, hybrids, and SUVs, catering to different preferences and needs. 

All vehicles have modern amenities like Bluetooth connectivity, navigation systems, and keyless entry, ensuring a comfortable and convenient driving experience.

Overview of Turo

Turo is a peer-to-peer car-sharing platform founded in 2010 that allows car owners to rent out their vehicles to users looking for short-term rentals. 

With a presence in various countries, including the United States, Canada, and the United Kingdom, Turo has become a popular alternative to traditional car rental companies.

Turo’s pricing structure and membership options

Unlike Hui, Turo’s pricing structure is determined by individual car owners, who set their daily vehicle rates. 

Prices vary widely depending on vehicle type, location, and rental duration. In addition, Turo charges a service fee between 10% and 40% of the rental price, depending on the insurance coverage chosen by the renter. 

Turo does not require a membership fee, allowing users to browse and book vehicles without any upfront costs.

Vehicle options in Turo’s marketplace

One of Turo’s most significant advantages is its vast and diverse selection of vehicles. As a result, Turo’s marketplace caters to various tastes and preferences, from budget-friendly compact cars to luxury sports cars and everything in between. 

The peer-to-peer nature of the platform means that users can often find unique and rare vehicles that are not available through traditional rental agencies. 

Additionally, Turo allows users to filter their search results by criteria such as transmission type, vehicle features, and even specific car makes and models, enabling them to find the perfect car for their needs.

Comparing Features and Benefits

The booking process and user experience

Regarding the booking process and user experience, Hui and Turo aim to provide a seamless experience for their customers. 

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Hui’s booking process is straightforward, with users reserving a car through the Hui mobile app and gaining access to the vehicle using their smartphone. 

Turo’s booking process is similarly easy, as users can browse, reserve, and pay for vehicles through the Turo app or website. 

Communication between renters and car owners is facilitated through the platform, ensuring a smooth rental process.

Insurance and liability coverage

Insurance and liability coverage are essential aspects to consider when using car-sharing services. 

Hui offers insurance coverage for its members, with a $1,000 damage deductible for each rental. 

The coverage includes comprehensive and collision coverage up to the vehicle’s actual cash value and liability coverage for third-party claims.

Turo, on the other hand, offers different insurance plans through its partner, Liberty Mutual. 

Renters can choose from three levels of coverage: basic, standard, or premium, each offering varying degrees of protection and deductible amounts. 

It’s important to carefully review each plan to determine which level of coverage best suits your needs.

Additional services and perks

Both Hui and Turo offer unique additional services and perks to their users. Hui provides a fuel-efficient, eco-friendly fleet with many hybrid and electric vehicle options. 

Additionally, Hui covers the cost of fuel, maintenance, and parking, making it a hassle-free option for renters.

Turo’s main perk is its diverse range of vehicles, allowing users to find a car that perfectly suits their needs and preferences. 

Furthermore, Turo offers a delivery option, where car owners can bring the vehicle directly to the renter, adding convenience to the rental experience. 

Lastly, Turo’s community aspect allows users to read reviews and feedback from previous renters, helping them make informed decisions about their chosen vehicles.

Pros and Cons of Hui

Advantages of using Hui

There are several advantages to using Hui as a car-sharing service:

Eco-friendly fleet

Hui’s fleet primarily consists of fuel-efficient hybrid and electric vehicles, making it an environmentally friendly option for renters.

Inclusive pricing

Hui’s pricing includes fuel, maintenance, and parking costs, simplifying the rental process and providing users a more predictable cost structure.

Round-the-clock availability

Hui’s vehicles are available 24/7, offering users flexibility and convenience when booking a car.

Hassle-free access

With Hui’s app-based reservation and access system, users can quickly and easily book a vehicle and gain entry using their smartphone.

Disadvantages of using Hui

Despite its advantages, there are also some drawbacks to using Hui:

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Limited availability

Hui’s service is currently only available in select locations, primarily in Hawaii, which may not cater to users looking for a car-sharing service in other regions.

Restricted fleet variety

While Hui offers a range of eco-friendly vehicles, its fleet’s overall variety of cars is limited compared to other car-sharing platforms like Turo.

Membership fees

Hui requires users to pay a one-time membership fee, which may be a barrier for some individuals who prefer a pay-as-you-go model without upfront costs.

No peer-to-peer sharing

Hui operates as a traditional car-sharing service with a fixed fleet, lacking the community aspect and diverse vehicle options found in peer-to-peer platforms like Turo.

Tips for Choosing the Right Platform

Assessing your needs and preferences

Before deciding, it’s crucial to consider your specific needs and preferences. Ask yourself these questions:

  • How long do you need a car?
  • What type of vehicle do you prefer?
  • How important are customer service and support?
  • Do you want a wide variety of cars, or are you happy with a more limited selection?

Weighing cost, convenience, and selection

When choosing between Hui and Turo, weigh the following factors:


Compare rental rates, fees, and insurance coverage between the two platforms. Remember that Turo offers more flexible pricing, while Hui has fixed rates.


Consider the availability of cars in your area, the booking process, and pick-up and drop-off locations. 

Hui might be more convenient for short-term rentals, while Turo could be a better option for longer periods.


Review the variety of vehicles offered by each platform. If you’re looking for a specific make or model, Turo might have a more extensive selection.


Ultimately, the choice between Hui and Turo will depend on your needs, preferences, and priorities. So take the time to assess your requirements and weigh the pros and cons of each platform. 

By doing so, you’ll be able to find the perfect car rental solution that fits your unique circumstances. So go ahead, explore your options, and get ready for a fantastic driving experience!

Frequently Asked Questions

How does Hui’s membership plan differ from Turo’s approach to rentals?

Hui requires membership and offers hourly rentals, while Turo focuses on daily rentals without membership fees.

Are there any additional fees or charges associated with Hui or Turo that I should be aware of?

Both platforms may charge for insurance, mileage, and other fees, so always review the rental agreement.

Can I rent luxury or exotic vehicles on Hui and Turo, or is one platform better for this purpose?

Both Hui and Turo offer luxury and exotic vehicles, but availability depends on the location and the specific vehicles listed by hosts

What safety measures do Hui and Turo have to protect renters and hosts?

Both platforms perform identity verification, offer insurance coverage, and support users in case of issues during the rental process.

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