Do Car Rental Prices Change Daily? We Have Investigated

Do Car Rental Prices Change Daily? We Have Investigated
Author: Nzoputa Erik
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When renting a car, one thing’s for certain: prices can be as dynamic as a roller-coaster ride. Ever noticed how rental prices seem to fluctuate daily, leaving you puzzled and unsure when to seal the deal? You’re not alone. 

In this article, we dive head-first into the ebbs and flows of car rental pricing. We’ll explain why prices change daily and how this affects your wallet.

Moreover, despite the ever-changing rates, we’ll provide tips and tricks to nab the best deal.

By the end of this article, you’ll have an insider’s understanding of car rental price dynamics. 

Advertising links are marked with *. We receive a small commission on sales, nothing changes for you.

Key Takeaways

  • Demand, availability, and promotions can cause car rental prices to fluctuate daily or hourly.
  • Contrary to common belief, booking even three days before the start date can yield significant savings.
  • By understanding car rental pricing, you can strategize to secure the best possible deals.
  • Platforms like Kayak, AutoSlash, and Google’s travel tools can help you compare prices, track rates, and take advantage of the best deals.
  • Staying flexible with travel dates and tracking prices can help you capitalize on the best car rental rates.

The Dynamics of Car Rental Pricing

Understanding the pricing dynamics of car rental companies can be complex due to the many factors at play. However, a fundamental grasp of these elements can help you make more informed decisions when renting a vehicle.

Supply and Demand

Car rental companies aim to maximize their revenue by renting out as many cars as possible. Therefore, when demand is high, prices tend to rise, while prices can be lower during off-peak periods.

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Fleet Size and Vehicle Type

The size of a company’s fleet and the types of vehicles it offers can affect pricing. Larger companies may offer lower prices due to economies of scale, while smaller companies may charge more due to limited availability.

The type of vehicle chosen also affects the price, with luxury or specialty vehicles typically costing more to rent than standard sedans or compact cars.

Location Factors

Renting a car can be expensive due to additional fees and taxes charged by the airport. In addition, city center locations may have higher prices due to higher operating costs, while suburban locations may be cheaper but less convenient.

Reservation Timing

The timing of a reservation affects the item’s price, with last-minute reservations typically costing more. However, sometimes renting a car even a few days before the reservation start date can lead to significant savings.

Insurance and Extra Features

Lastly, optional features and insurance can add to the cost of your rental. For example, extras like GPS, child seats, additional drivers, and insurance options like collision damage waiver (CDW) or supplemental liability protection (SLP) can significantly impact the final price.

Factors Affecting Car Rental Prices

Numerous factors play a role in the cost of car rentals.

Understanding these variables can provide valuable insight into why prices fluctuate and help you secure the best possible deal.

Demand and Availability

Demand and availability are the main drivers of car rental prices. Demand for rental cars increases when available, leading to higher prices during peak hours, while demand decreases.

This can lead to daily or hourly fluctuations in prices.

Company Promotions

Car rental companies regularly run promotions to attract more customers. These promotions can significantly affect the rental price and change daily based on the company’s marketing strategy.

For example, a company might discount certain vehicle types or rental periods to increase its utilization rate.

Vehicle Type

The type of vehicle you rent is another factor that can significantly affect the price. For example, luxury vehicles, SUVs, or vans are typically more expensive to rent than compact or economy cars.

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Similarly, newer models with high-end features might be priced higher than older or more basic models.

Length of Rental

The duration of your car rental can also influence the price. Often, the daily rate decreases the longer you rent the car.

However, this isn’t always the case, and it’s worth comparing prices for different durations.

The Misconception About Price Increases

It’s a common misconception that car rental prices always increase as the rental date approaches. As a result, many think booking as far as possible will yield the best prices.

However, this is not always the case.

The NerdWallet Analysis

NerdWallet has found that renting a car even three days before the start date of the reservation can lead to significant savings, challenging the popular belief that prices will rise as the pickup date approaches.

Balancing Savings and Security

While the potential for savings is appealing, booking closer to the rental date also carries the risk of limited availability, particularly for specific car types or during busy periods.

Therefore, travelers must balance the potential cost savings against the risk of not getting their preferred vehicle or even finding no cars available.

Practical Tips for Securing the Best Rental Prices

Securing the best rental car prices doesn’t need to be a game of chance. With strategic planning and a few practical tips, you can navigate the dynamic world of car rental pricing and secure a great deal.

Monitoring Prices Regularly

Monitoring prices regularly to identify significant drops is important, as online tools and websites offer price tracking.

Making Use of Coupons and Promotions

Many rental companies offer coupons and promotions that can significantly reduce the price.

It’s worth checking the rental company’s website or signing up for their newsletter to stay updated on current deals.

Considering Different Pickup Locations

Prices can vary depending on the pickup location. Airports often have higher rental prices due to convenience and additional airport fees. If possible, consider renting from a non-airport location to save money potentially.

Understand the Role of Insurance

Insurance can significantly impact the cost of renting a car. Understand what your auto insurance covers and consider whether purchasing additional coverage from the rental company is necessary.

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Remember, unnecessary insurance can significantly inflate the cost of a rental.

Tools and Websites for Finding the Cheapest Rental Car Prices

Navigating the fluctuating landscape of car rental prices can be daunting. However, several tools and websites simplify this process, helping you secure the best deals. Let’s explore some of them and how to use them effectively.

Online Travel Agencies (OTAs)

Companies like Kayak, Expedia, and Priceline offer a one-stop shop for comparing prices by providing a simple interface with a list of available options, allowing users to compare prices across different companies.

Direct Rental Company Websites

Sometimes, the best deals are found directly on the car rental company’s website. Companies like Hertz, Avis, and often have special offers, discounts, or loyalty programs exclusively available to customers who book directly.

Keep an eye on these websites and subscribe to their newsletters to stay updated on the latest deals.

Car Rental Savers

Car Rental Savers operates similarly to OTAs but with a twist.

In addition to comparing prices from various rental companies, Car Rental Savers automatically applies any available coupons and discount codes to your search, helping you find the lowest possible rate.


Skyscanner is another comprehensive travel tool offering flight, hotel, and car rental comparisons. What makes Skyscanner stand out is its “Cheapest Month” feature, which shows the cheapest days or months to rent a car, given your preferred location.


Understanding the dynamics of car rental pricing can be a game-changer when planning your travels.

It is obvious that various factors, such as demand, availability, and ongoing promotions, can and do affect car rental prices daily. 

However, with knowledge, vigilance, and helpful online tools, you can navigate these fluctuations and secure the best possible deal.

Frequently Asked Questions

Do car rental prices always increase as the rental date approaches?

Contrary to common belief, prices do not always increase as the rental date approaches. Therefore, making a reservation just a few days before the reservation start date can occasionally result in significant savings.

What factors affect car rental prices?

Demand, availability, time of booking, location, length of rental, type of vehicle, and current promotions or discounts are just a few of the variables that affect car rental prices.

Are there specific times when car rental prices are generally lower?

Off-peak periods—such as outside holidays or popular vacation times—typically offer lower rental prices. Also, prices can sometimes be lower when booking on certain days of the week.

How can I find the cheapest car rental prices?

Use online tools and websites to compare prices from various companies. Keep an eye on promotions and discounts, consider booking close to the rental date, and consider off-peak periods for potential savings.

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